N.Socks – Try again. Fail again. Fail better

Ever try. Ever fail. No matter. Try again. Fail again. Fail better. (Beckett). In my innovation portfolio, I have a favourite folder of Marketing  ideas. And I think I’m getting better and bigger and faster and more  confident at failing! A few months ago I pitched a complex idea (my own) to our own  corporate global marketing + an external stakeholder / partner that I  chose. About €50k each + lots of personal investment. I delivered the corporate part & failed to deliver the partner part. Lots of  learning but it ate my time & energy for weeks, and I even flogged  it after it had died (the first time). This week I sourced & pitched & failed in my next €100k  marketing innovation pitch – all within 3 days! I called time out on it  today. Failed faster? Failed better? And I helped the external partner  to improve (for free) & I’m confident they will succeed with another corporate! Take care, N.Socks