Author Archives: nsocks
The networked society and the green way forward
What’s the networked society (in any given local area)? Ericsson (and other high tech companies) might hint that it includes the people and devices connecting imaginatively using cool technology (mobility, internet, cloud) and I certainly believe that’s a key pillar.
Could it be even wider in an Avatar-type way – the collective consciousness and aspirations of people and planet(s) and their various creations and constructs? The interdependent ebb and flow of energy and attention, pro-creation and co-creation? The green ways of self-actualisation and expression that are river channels, airways, highways and byways, radio frequency channels, TV media satellites, internet and fibres, animal veins and business arteries, stock exchanges and electronic payments systems, steams of binary digits and data-mined insights, traditional religious ceremonies, christmas charity appeals, volunteer causes, and internet dares that grab the imagination?
Which are the green ways and rainbow waves of the networked society to you?
NSoc.ks
“When I went to all those great cities, I saw wonders……”
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Ya know the old truism, If yer in a hurry they’ll be No buses for hours and then (when it’s practically too late) 4 come together. Or once ya focus on something completely novel that impresses you, you will then see it again in every shop window & every overheard conversation, night, noon & morning. It’s a famine or a feast. GB Shaw says “when I went to all those great cities, I saw wonders……” Alright, OK Socks, we get it, stop with the resonances! Anyway, this week, I’m on a roll, I’ve been closing pitches I couldn’t close for years. At work, 4 different Business Siloes I was staring out for 18months all blinked, approved my joined-up publicity article and started collaborating cos they immediately felt the positive feedback from external players (just delayed common-sense catch-up, as I expected & they didn’t). And in local community volunteer activity, a gang of parents became a club despite being unable to get there for months, cos they suddenly had to in order to apply for a government grant to expand a cause they found they believed more passionately in than their own Siloes. I’ll save you the other 2 cases. Silo-Busters-r-Us this week. Didn’t get time to get to the Middle East peace process or my own election as global CEO however ……. And now it’s the weekend & time to chill – the moment & the Busses may have passed. Take it easy (and if ya get it easy…. ),
N.Socks
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N.Socks – Try again. Fail again. Fail better
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Ever try. Ever fail. No matter. Try again. Fail again. Fail better. (Beckett). In my innovation portfolio, I have a favourite folder of Marketing ideas. And I think I’m getting better and bigger and faster and more confident at failing! A few months ago I pitched a complex idea (my own) to our own corporate global marketing + an external stakeholder / partner that I chose. About €50k each + lots of personal investment. I delivered the corporate part & failed to deliver the partner part. Lots of learning but it ate my time & energy for weeks, and I even flogged it after it had died (the first time). This week I sourced & pitched & failed in my next €100k marketing innovation pitch – all within 3 days! I called time out on it today. Failed faster? Failed better? And I helped the external partner to improve (for free) & I’m confident they will succeed with another corporate!
Take care,
N.Socks
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nsocks 